World Cup. Formula 1. Cannes. Davos. The sponsorship arms race is on. But as executive hospitality becomes table stakes, what comes next? In our latest article, we explore why executive value may be the next frontier of B2B sponsorship strategy. #WeAreOpusAgency #OutrunOrdinary

Excited to share that Opus Agency has once again earned a spot on Event Marketer’s It List! This marks our 17th year on the list, made possible by an incredible team and clients who dare us to think bigger. Over the past year, we’ve celebrated a Grand Ex Award, Best B-to-B Event, and Best Use of AI at the Ex Awards, expanded globally, launched our new #OutrunOrdinary brand platform, and continued investing in what’s next for our industry. Proud to be part of the journey. #WeAreOpusAgency

After a year of global growth, industry recognition, and big momentum, we're proud to see Dena Lowery and Paula Grayson named to CEMA's 2026 Power 50 Industry Partners list. Check it out here. #WeAreOpusAgency #OutrunOrdinary

What happens when AI can summarize a keynote in seconds? According to Brent Turner, it raises two critical questions for #eventprofs. Why live? Why together? In a recent episode of Event Everything, he shares why participation is the most valuable thing events can offer. #WeAreOpusAgency #OutrunOrdinary

In the events industry, APAC is setting the pace for innovation, economy, and culture. That’s why the region has become a crucial destination for #B2Bevents. In the latest article from Opus Agency, we share tips for navigating this deeply complex region with clarity and confidence. Start exploring here. #WeAreOpusAgency #OutrunOrdinary

3x WINNERS at the 2026 Ex Awards! Google Cloud earned both Best B-to-B Event and the Grand Ex, the top honor of the night, and Salesforce A/NZ earned Best Use of AI for Meant to Be Agentforce. Massive congratulations to our clients, partners, and teams who made these experiences what they were. See the full story here. #WeAreOpusAgency #OutrunOrdinary

NetApp won a Silver 2026 Eventex Award for its INSIGHT afterparty, "Encore: Let’s Celebrate," which transformed Allegiant Stadium into a high-tech playground. By featuring guest-powered lighting and a stadium-scale LED show, NetApp delivered a creative and high-energy experience for the entire INSIGHT community. #WeAreOpusAgency #OutrunOrdinary

Congratulations to Jeremy Youett, Head of Proprietary Events at Atlassian, for being named to Event Marketer’s 2026 B-to-B Dream Team! Jeremy is truly redefining the attendee experience by prioritizing personalized, persona-driven strategies for Atlassian’s flagship conferences and global roadshows. We are so proud to have him as an Opus Agency client and are thrilled to see his visionary leadership recognized by the industry.

2x finalists for the 2026 Ex Awards! Our clients earned nominations for Best Use of AI and Best B-to-B Event, recognized among the best of the best. Congratulations to the teams that made it happen. Looking forward to the big reveal at the Ex Awards Gala. Read more here. #WeAreOpusAgency

What’s next for event agencies? Kristin Waters joins top agency leaders at EMS 2026 to break down growth, trends, and tools shaping the industry. Don’t miss it. #WeAreOpusAgency #OutrunOrdinary

Opus Agency has welcomed Katie Moser Stuck and Brian Wagner to the business development team. Katie joins as Business Development Director, North America, and Brian as Global Head of Business Development. Read more here. #WeAreOpusAgency

Brent Turner is taking the virtual stage on May 5. In "Be the Event Innovator, Not The One Disrupted," Brent will join Dahlia El Gazzar and Vinnu Deshetty for a live Smart Meetings webinar challenging event leaders to rethink how they build, market, and measure events in the age of AI. Register and learn more here. #WeAreOpusAgency

We launched our mission to Outrun Ordinary, and C&IT had follow-up questions. Caryn Mambro and Kate Romano share how we are using a new level of intentionality to deliver results that challenge the status quo. Read the story in C&IT World.

The events industry has a “sea of sameness” problem. The brands that win tomorrow are making braver choices today. Introducing Outrun Ordinary, Opus Agency’s new identity, promise, and challenge to an industry that’s ready for something better. Check it out on our new website! #WeAreOpusAgency #OutrunOrdinary

Opus Agency’s acquisition of Wave was featured in Event Marketer’s latest M&A roundup. Across the industry, the demand for global reach and expanded capabilities is higher than ever. Read more here. #WeAreOpusAgency

A new chapter for Verve