Today’s best events are inviting people in. In our latest article, we dig into where events are headed next. More participation, more co-creation, and more energy. Read it here. #WeAreOpusAgency

In honor of #InternationalWomensDay, Branding in Asia sat down with our Project Director, Charis Peters, to discuss the evolving landscape of the events industry. From the shift toward true equity to the importance of active sponsorship, Charis’s insights highlight the "subtle stuff" that makes a major difference in creating inclusive brand experiences. It’s a great reflection on how we can all work to ensure every talent has the resources they need to deliver "wow" moments.

Clare McNulty joins Opus Agency as Head of Event Management & Operations in EMEA. Based in London, she joins us at a time of real momentum, bringing 15+ years of experience delivering ambitious global brand experiences. Welcome to the team, Clare. #WeAreOpusAgency

Kim Kopetz and Paula Mettler have been named to the 2026 Smart Women in Meetings Awards! This award celebrates the women driving the future of hospitality and events. Read more here. #WeAreOpusAgency

Verve Named One of the Best Workplaces™ in Ireland 2026

Sarah Peacock is joining Opus Agency as Head of Marketing APAC! Her focus is on strengthening how we show up in-market and unlocking growth alongside our clients. Meet her here. #WeAreOpusAgency

We talk a lot about event data. But are we using it to its full potential? Our latest article breaks down how to close the measurement gap, see your attendees across a full experience ecosystem, and supercharge your sales follow-up. Read it here! #WeAreOpusAgency

Curious about the growing role of AI in incentive travel? Meet Tiffany at SITE Global in #AbuDhabi for an interactive session on how emerging tech is changing the game. #WeAreOpusAgency #SiteGC2026 #IncentiveTravel

Big news from London! Opus Agency has been shortlisted for Global Agency of the Year, and Sam Randall has been named a finalist for Event Producer of the Year at the CN Agency Awards 2026. Winners announced March 20. Read more here.

Verve Singapore hires Stan Lee as Business Director, in first major hire since launch

As the world gets more digital, real human connection only grows more meaningful. In this new article from MPI, Dena Lowery shares powerful insights on why in-person experiences are becoming the most trusted spaces for brands and communities. Read more here. #WeAreOpusAgency

In a World Built for Skipping, Design the Unskippable.

Audiences are tired of “watch this.” The best experiences make people a part of the story. Showmanship is back, but now it’s more intentional, authentic, and co-created. Read the latest article from #WeAreOpusAgency and join the showmanship revival.

Big win for Opus Agency! We’ve been named Agency Partner of the Year at #RainFocusINSIGHT, alongside friends and clients at Databricks, Microsoft, and Salesforce. Proud of this team. #WeAreOpusAgency

As AI reshapes the way brands connect, events are becoming the most important arena for human connection, trust, and bold ideas. This new Smart Meetings Smart Leaders feature, guest-authored by Opus Agency’s Brent Turner, makes a powerful case for why the industry must embrace experimentation and “strategic irrationality” to truly stand out. Read more here. #WeAreOpusAgency

Kick off 2026 with fresh ideas and future-focused leadership conversations. Join Opus Agency’s Brent Turner and Jenna Perrine at the EPNow Leadership Summit on January 29—a free, virtual event designed for event and marketing leaders shaping what’s next. Read more here. #WeAreOpusAgency