People expect their history to count. That applies to the events they attend, too. Explore how event portfolios carry relationships and progress forward, starting with the people someone met and the work they came to do. #WeAreOpusAgency #OutrunOrdinary

Some attendees arrive looking for their people. Others bring their team with them. Both groups deserve intentional design. Explore how cohorts form around shared problems and what teams take back together. #WeAreOpusAgency #OutrunOrdinary

A badge, pin, or artifact means something different because it says, “I helped make this.” Explore how authorship gives attendees a stake in the experience, from programming a track to changing a physical build. #WeAreOpusAgency #OutrunOrdinary

An attendee’s personal AI carries context about their work, goals, and history. Attendees expect that context to travel with them. Explore what it takes to make your event accessible to the AI assistant they already use. #WeAreOpusAgency #OutrunOrdinary

Headed to IMEX? Join our SVP of Incentives and Global Sourcing Tiffany Cohen, alongside leaders from the Incentive Research Foundation for a session on maximizing the long-haul incentive travel experience. Learn more about their session here. #IMEX26 #WeAreOpusAgency #OutrunOrdinary

What happens when AI moves from recommending action to taking it? Katie McIntyre is joining InEvent’s live Open House on October 7 to explore where agentic AI is creating real value in event workflows and where human oversight is still essential. Reserve your seat here. #WeAreOpusAgency #OutrunOrdinary

Big news from APAC! Erica Seo has joined Opus Agency as Senior Vice President, ASEAN. Based in Singapore, she’ll help our clients grow their event portfolios across Southeast Asia. Erica joins Charles Turner, our Sydney-based Senior Vice President, ANZ, in leading our APAC business. Welcome, Erica! #WeAreOpusAgency #OutrunOrdinary

The future of work is changing faster than many people feel prepared for, but internal events give teams a chance to shape what comes next. The latest article from #WeAreOpusAgency explores how employee experiences help teams build new skills, give managers the confidence to lead, and turn a vision for the future into something people can see themselves in. Read it here. #OutrunOrdinary #FoW

Audiences today expect relevance, connection, and authenticity while businesses demand scalability, efficiency, and measurable value. On September 22, Opus Agency joins ELX for a virtual Ask the Expert session with leaders from RainFocus and Verve to share how you can achieve both. Learn more here. #WeAreOpusAgency #OutrunOrdinary

Skift recently explored the reasons session attendance is dropping while scheduled meetings are climbing. With insights from RainFocus’ CEO JR Sherman and Opus Agency’s EVP of Strategy and Solutions Brent Turner, the piece highlights the shift toward an event's "interactive life." Read more here. #WeAreOpusAgency #OutrunOrdinary

When it comes to event catering, every bite, sip, scent, and flourish is a chance to delight the senses and create a moment attendees remember. In our latest article, we explore five cultural signals impacting food and beverage design, from GLP-1 adoption to supermarketingmaxxing. Dig in. #WeAreOpusAgency #OutrunOrdinary

Still running events on a decade-old playbook? Brent Turner joined RainFocus's Event Perspectives podcast to discuss treating events as products, AI's next phase, and driving innovation across every experience. Read more here. #WeAreOpusAgency #OutrunOrdinary

AI is becoming a trusted advisor for attendees deciding which events deserve their time. So, how do you help your event make the list? This new article from Opus Agency shares five ways event marketers can improve #GEO visibility across ChatGPT, Gemini, Perplexity, and beyond. Give it a read. #WeAreOpusAgency #OutrunOrdinary

AWS Summit ASEAN has been named a finalist in two categories at the 2026 Marketing Events Awards: Best B2B Brand Experience and Best B2B Event. The Marketing Events Awards recognize APAC’s best event marketing and production work, making this an incredible achievement for everyone involved. Congratulations to the teams behind AWS Summit ASEAN, and good luck at the awards on August 13! #WeAreOpusAgency #OutrunOrdinary #MarketingEventsAwards

RainFocus just announced MCP Profiles, helping our teams put live event data to work through AI. See what EVP of Strategy and Solutions Brent Turner had to say about what this means for the future of event operations. #WeAreOpusAgency #OutrunOrdinary

World Cup. Formula 1. Cannes. Davos. The sponsorship arms race is on. But as executive hospitality becomes table stakes, what comes next? In our latest article, we explore why executive value may be the next frontier of B2B sponsorship strategy. #WeAreOpusAgency #OutrunOrdinary