In Response to Continued Incentive Demand, the Agency Has Filled a Key Leadership Role
Portland, OR — Opus Agency, a global experience agency and member of The Opus Group network, announces the hiring of Tiffany Cohen, CMP, CITP, as SVP of Incentives and Global Sourcing.
Cohen will lead strategic sourcing and incentive initiatives for our growing portfolio of global brand experiences. She will bring a renewed sourcing perspective while strengthening long-lasting relationships with the global brands that trust Opus Agency with their incentive programs.
“I love traveling, exploring unique destinations, and immersing myself in local cultures. In my new role at Opus Agency, I will draw on my extensive hotel, DMC, and partner network,” Cohen shares. “I am excited to lean on these global relationships to plan exclusive incentive programs around the world for our clients. I aim to make each trip feel personalized and special so stakeholders are inspired to perform and attendees feel rewarded for their achievements.”
Tiffany brings more than twenty years of expertise in hospitality, operations, and events positions. Most recently, Tiffany served as Chief of Staff, Events, for the Linux Foundation and, from 2011 to 2022, as Incentive Group Sr. Director at Opus Agency.
“Having Tiffany at the leadership level will fuel success for our growing incentive business,” shares Kristin Waters, EVP of Global Accounts. “Her previous contributions were invaluable to our clients, and we know that her skills, experience, and expansive relationships within the industry will continue to be a significant asset to our team and our clients. With her renewed presence, we are excited to see what the future holds.”
About Opus Agency
Opus Agency partners with world-shaping brands to catalyze movements through shared experiences. Crafted through our end-to-end capabilities and propelled from the epicenter of events, content, and community, these experiences are renowned for accelerating momentum—and success—for everyone involved. Category creators and global brands, including Google, Microsoft, Salesforce, and many more, trust us to scale excellence across focused strategy, fearless creativity, emerging technology, and agile delivery. Altogether, from hubs throughout the United States, in the heart of London, and around the world, you’ll find our teams forming and fueling the future of brand movements.