The Opus Group's European Agency Achieves B Corp Certification

[Dublin] Verve, a trailblazing leader in the events and brand experience industry, is thrilled to announce its official certification as a B Corporation (B Corp). This certification underscores Verve’s commitment to meet the high standards of social and environmental performance, transparency, and accountability.

B Corp Certification is awarded by B Lab, a nonprofit organization that rigorously assesses companies to ensure they meet comprehensive standards of social and environmental performance, accountability, and transparency. Verve joins a global community of over 8,000 B Corps across 160 industries and 101 countries, all of which are unified by a shared goal: to redefine success in business.

“This certification is a milestone for Verve,” said Aideen O’Neill, Verve’s Head of Sustainability. “It reflects our firm belief that business can be a force for good. B Corp signals our ongoing commitment to ethical business practices, sustainability, and making a positive impact on our community and the environment. As a B Corp-certified business, we are excited to continue to lead by example, demonstrating that success in business can and should go hand-in-hand with social responsibility and environmental stewardship.”

“We are so proud of this accomplishment,” added Kim Kopetz, President and CEO of The Opus Group. “Our network of agencies is dedicated to achieving industry leadership in sustainability and social responsibility, and Verve’s B Corp certification is a great recognition of this commitment.”

Commitment to Sustainability and Social Responsibility
​Verve’s journey towards B Corp Certification has been marked by significant strides in integrating sustainable practices and fostering a positive workplace culture. Key initiatives include:

“Earning the B Corp Certification is a testament to the hard work and dedication of our entire team,” said Ronan Traynor, Founder and CEO of Verve. “We believe that businesses have a crucial role to play in addressing global challenges, and we are committed to driving positive change through our work and our values.”

Looking Ahead
As a certified B Corp, Verve is poised to inspire and collaborate with other businesses striving to make a meaningful impact. The agency plans to leverage its platform to advocate for broader industry-wide adoption of sustainable and socially responsible practices. For more information about Verve and its B Corp Certification, please visit verveliveagency.com/bcorp.

The Opus Group is a purpose-built network with a shared mission: creating experiences that drive action for the world’s most influential brands. Across four industry-renowned, highly-awarded agencies, Opus Agency, MAS, TENCUE, and Verve, The Opus Group is a trusted partner for over 100 global companies, including the world’s most influential brands. To see the results our teams drive for Google, Microsoft, Salesforce, and many other global leaders, visit theopusgroup.com.

Verve is a renowned event and brand experience agency, headquartered in Dublin and with offices in Amsterdam and London. The agency became part of  US-based The Opus Group in 2023 and works globally for some of the world’s biggest brands.

B Lab is the network transforming the global economy to benefit all people, communities, and the planet. This international network of organizations leads economic systems change to support a collective vision of an inclusive, equitable, and regenerative economy. B Corp Certification means that a company has been verified as meeting B Lab’s high standards for social and environmental impact, that it has made a legal commitment to stakeholder governance, and that it is demonstrating accountability and transparency by disclosing this record of performance in a public B Corp profile.