Seo arrives from Spalba and George P. Johnson as Opus Agency grows its work with global and regional brands across APAC.
September 28, 2026 — Erica Seo arrives at Opus Agency with two growth assignments. The first is to lead global brands as they extend their event portfolios across a region reshaping where talent, culture, and brand investment sit, and the second is to help regional brands build robust event marketing programs at home and internationally. As Senior Vice President, ASEAN, Erica joins Opus Agency to lead client growth, commercial performance, and our Singapore-based teams.
Seo comes from Spalba, where she was Business Head, APAC. At George P. Johnson she led business strategy across APAC and served as Managing Director of GPJ Korea, and earlier ran agency operations at QX, Quintessentially's brand experience agency.
"What drew me here is the work already happening and the ambition to take it further," says Seo. "Brands across this region move fast, and the ones that connect build real relationships with their audiences in every market. Opus Agency has the global reach and an experienced team in place. My focus is bringing my relationships and expertise into that and growing what we do for clients across Southeast Asia."
Opus Agency’s work in the region runs deep. AWS and the Opus Agency team delivered AWS Summit ASEAN across Singapore, Bangkok, and Jakarta for more than 16,000 attendees. Salesforce and Opus Agency have partnered for more than two decades, including World Tour programs in Sydney, Tokyo, London, Paris, and more. Regional client relationships also include UBS and Red Hat.
Charles Turner leads the other half of Opus Agency’s APAC business. As Senior Vice President, ANZ and based in Sydney, Charles joins Erica in reporting directly to Opus Agency President Dena Lowery.
Turner joined The Company We Keep as Managing Director in 2023 and moved into Opus Agency's regional leadership following the February 2025 acquisition of the agency, which was named Event Marketing and Brand Experience Agency of the Year by Campaign Asia-Pacific. He spent nearly 12 years at George P. Johnson Australia and New Zealand, rising to Head of Integrated Production. His team's recent work includes Salesforce's Sydney activation, Meant to Be Agentforce, which earned Best Use of AI at the 2026 Ex Awards, and the St Kilda Festival in Melbourne.
"The relationships our team has built in APAC give us a strong starting point," says Turner. "We know the work, and we know the clients, and we have more expertise across Opus Agency to bring to our clients’ next brief. Together, Erica and I will focus on helping those relationships grow across more programs and markets, and giving our team room to take their ideas further."
"Our clients' event portfolios are becoming more connected and more global, and we see more of that investment moving to APAC," says President Dena Lowery. "A brand scaling into Singapore, Jakarta, or Sydney wants the same connected team and the same understanding of its business it has in every other market, working with people who know those cities and the suppliers in them. That is how we operate. The fastest-growing cities in the world are spread across this region, and the brands moving into them now are building relationships that their competitors spend years catching up to. With Erica leading our ASEAN growth, we are even better positioned to deliver that local expertise on a global scale."
Seo comes from Spalba, where she was Business Head, APAC. At George P. Johnson she led business strategy across APAC and served as Managing Director of GPJ Korea, and earlier ran agency operations at QX, Quintessentially's brand experience agency.
"What drew me here is the work already happening and the ambition to take it further," says Seo. "Brands across this region move fast, and the ones that connect build real relationships with their audiences in every market. Opus Agency has the global reach and an experienced team in place. My focus is bringing my relationships and expertise into that and growing what we do for clients across Southeast Asia."
Opus Agency’s work in the region runs deep. AWS and the Opus Agency team delivered AWS Summit ASEAN across Singapore, Bangkok, and Jakarta for more than 16,000 attendees. Salesforce and Opus Agency have partnered for more than two decades, including World Tour programs in Sydney, Tokyo, London, Paris, and more. Regional client relationships also include UBS and Red Hat.
Charles Turner leads the other half of Opus Agency’s APAC business. As Senior Vice President, ANZ and based in Sydney, Charles joins Erica in reporting directly to Opus Agency President Dena Lowery.
Turner joined The Company We Keep as Managing Director in 2023 and moved into Opus Agency's regional leadership following the February 2025 acquisition of the agency, which was named Event Marketing and Brand Experience Agency of the Year by Campaign Asia-Pacific. He spent nearly 12 years at George P. Johnson Australia and New Zealand, rising to Head of Integrated Production. His team's recent work includes Salesforce's Sydney activation, Meant to Be Agentforce, which earned Best Use of AI at the 2026 Ex Awards, and the St Kilda Festival in Melbourne.
"The relationships our team has built in APAC give us a strong starting point," says Turner. "We know the work, and we know the clients, and we have more expertise across Opus Agency to bring to our clients’ next brief. Together, Erica and I will focus on helping those relationships grow across more programs and markets, and giving our team room to take their ideas further."
"Our clients' event portfolios are becoming more connected and more global, and we see more of that investment moving to APAC," says President Dena Lowery. "A brand scaling into Singapore, Jakarta, or Sydney wants the same connected team and the same understanding of its business it has in every other market, working with people who know those cities and the suppliers in them. That is how we operate. The fastest-growing cities in the world are spread across this region, and the brands moving into them now are building relationships that their competitors spend years catching up to. With Erica leading our ASEAN growth, we are even better positioned to deliver that local expertise on a global scale."
About Opus Agency
Opus Agency is a global event marketing partner for brands in motion. We combine strategy, creativity, and execution to create human-centric experiences for brands like Microsoft, Salesforce, Dell, and many others. As a member of The Opus Group, Opus Agency operates from hubs across the United States and in the heart of London, Sydney, and Singapore — bringing three decades of expertise and teams that never settle. Together, we’re on a mission to Outrun Ordinary.
Opus Agency is a global event marketing partner for brands in motion. We combine strategy, creativity, and execution to create human-centric experiences for brands like Microsoft, Salesforce, Dell, and many others. As a member of The Opus Group, Opus Agency operates from hubs across the United States and in the heart of London, Sydney, and Singapore — bringing three decades of expertise and teams that never settle. Together, we’re on a mission to Outrun Ordinary.